Category Archives: Hotel

Some Useful Tips to Initiate Hotel Internet Marketing

The internet generates people’s attention on a larger scale. In the past two decades, the internet revolution has brought an evolution in every industry, its growth and the market value. Internet Marketing services like search engine optimization has changed the face of industries and their online promotions. Internet also offers social media networking for various industries and organizations.

In today’s scenario, every type of industry thus thrives majorly on the very possible success rates associated with online promotions that takes place on the internet. For hoteliers, digital marketing is a necessity today. Hotel internet marketing has increased the turnover of the hotel industry and the large scale promotions of hotel websites across the globe has earned them worldwide reputation among the large client base and increased financial gains. Along with SEO and PPC, Hotel social media marketing is also helpful in promoting hotels of all sorts. A hotel website’s search marketing, social media optimization and blog distribution make sure that all mediums of promoting hotels are being utilized effectively.

Hotel promotions involve larger responsibility. Hotel website optimization and hotel social media marketing are the most preferred ways to promote a hotel and its promotional campaign. These are used for travel plans, leisure plans, and business plans. Logging on to these mediums for hotel promotion, there can sometimes involve many risks. One needs to take proper care of his/her website and the hotel’s social media. There are certain important measures that the owners need to follow and imply them in the promotional tasks. Monitoring hotel SEO’s and Hotel SMO’s is the basic rule. Owners should be updated about the details the SEO or SMO have on their sites about the hotel. They can easily switch on to various means such as Google alerts, which updates about the content present on the site. The site owner can also forgo the expensive promotional means of website promotion.

Secondly, hotel social media enables you to respond to the clients queries. The sent e-mails and questions can easily help the owner establish cordial relationship with the public. People post their views by the means of blogs. Those who promote the hotel and its site can be further, used for the hotels endorsement. Thirdly, owners can also deal using the Hotel SEO and Hotel SMO forum along with blogs and interact with clients to cater to their requirements.

Hotel owners should also analyze the comments of the guests. They should take proper action by welcoming the negative comments and make efforts to change the scenario. The management teams should also initiate prompt methods to improve the quality and standards of the hotel. It should be their prime duty to pay heed to the negative comments and implement the suggestions. This enables and increases the online reputation of the hotel. Lastly, Hotel SEO, Hotel SMO and Hotel social media should be monitored and controlled by the owner and his responsible team. They should always be updated about any changes in the website and answer each query of the clients and customers.

The above stated factors lead to excellent client-owner relationship and also increases the online reputation of the hotel among the mass.

Bikaner Hotels – The Colorful Land Of Palaces and Temples

Located in the northwest of Rajasthan, Bikaner is a colorful city and an interesting tourist destination. Famous for its host of sweetmeats and savory, Bikaner has its own flavor and a strong culture. Bikaner’s fairs and festivals attract thousands of people every year and the Pata Culture is a trademark of this city. The city is home to the Junagarh Fort and the Lalgarh Fort and hosts its very own Camel Festival annually.

Delhi To Bikaner – How To Get There?

The journey from Delhi to Bikaner can be made by train or by road. The closest airport is at Jodhpur, which is a little more than 4 hours away. If you are travelling from Delhi to Bikaner by road you can travel via Shekawati or Jaipur. While the highways are smooth and unhindered, the country roads in Shekawati can seem problematic. Although Jaipur is 6 and half hours away, it has the option of better, low cost airlines. There are low cost private buses which go from Delhi to Bikaner and they are available in AC and Non AC options. If you are travelling in a big group, you can also hire private cabs which will cost more.

Bikaner Hotels – Available In Different Price Ranges

There are Heritage, Deluxe and Economy hotels available in Bikaner. Listed below are a few Bikaner Hotels as per their categories.

Bikaner Hotels – Heritage

These Hotels are reconstructed from old forts and palaces and have a charm of their own. Some of the Heritage Bikaner Hotels include:

Basant Vihar Palace, Bikaner – One of the better known Bikaner Hotels, The Basant Vihar Palace is located 250 kilometers from the airport. The nearest railway station is 3 kilometers away. The hotel has 21 rooms in all, out of which 3 are luxury suites and 18 are regular rooms.

The amenities here include:

Direct Dialing
Satellite TV
24 hour room service
Mini Bar
Refrigerator

There is an in house restaurant here that serves different cuisines in addition to authentic Rajasthani cuisine.

Bhairon Vilas, Bikaner – The Bhairon Vilas is located just next to the Junagarh Fort. It has 18 rooms in all divided into standard, deluxe and suite cottages. Some of the amenities include:

Safety Locker
Foreign Exchange
Laundry Service
Internet Connectivity
Camel and Jeep Safaris

The in house restaurant here offers Mughlai, North Indian and authentic Rajasthani dishes.

Bikaner Hotel – Deluxe

Hotel Bikaner Palace, Bikaner – This hotel has 48 rooms in all of which 36 are twin rooms, 4 single rooms and 8 suites in all. The hotel is centrally air conditioned with a large sprawling lobby. Amenities include:

Swimming Pool
Travel Counter
Shopping Mall
Coffee shop

The hotel also has a conference hall which can seat close to 250 people easily.

Bikaner Hotel – Economy

Shri Ram Hotel, Bikaner – This hotel is recommended when you are travelling on a low budget. The rooms in this hotel are simple and available in the Deluxe, Super Deluxe and Luxury Heritage Room category.